Countdown to HMAF

HM Armed Forces toys are set to be officially launched on May 8th 2009 to coincide with VE Day.

HM Armed Forces
HM Armed Forces

The HMAF range was first publicly displayed by the maker Character Options at the London Toy Fair in January 2009 where it won the Best Action Figure & Accessories award.

The launch will be backed up by a major press and television advertising campaign. A range of nine collectible cards will be distributed in boy’s publications to mark the launch.

The first big media event is on May 6th at RAF Northolt with a display from all three services. On the weekend of May 9th there will be more regional events to mark the launch of HMAF toys.

With less than a month till launch the countdown to HMAF has begun …

Go to