“This Brand is Long Term”
Today at RAF Northolt the Ministry of Defence and Character Group held the spectacular Press Launch for HM Armed Forces toys.
Behind an ultra tight security cordon deep inside the base Character unveiled a hanger stockpiled with every HMAF release we can expect this year, as well as some that are timed for release next year…
On hand were serving members of HM Armed Forces and senior military commanders as well as the top brass from Character Options.
Launching the biggest UK military toy line since the 1966 release of Palitoy’s Action Man, Brigadier Mark van der Lande OBE praised the range as “A tribute to our service men and women”.
The best news came from Character Group MD Jon Diver who stated, “This brand is long term – there’s going to be many opportunities to replicate other elements of the services”.
All of which should translate into many more HMAF figures and toys in the months and years to come.