Welcome to HMAF Toys

HM Armed Forces toys and HMAF Action Figures are a new range of toys and collectible figures licensed by the MOD and released by Character Options. Each toy has been designed and sculpted by Designworks with close consultation and approval from senior commanders in Her Majesty’s Armed Forces. HMAF figures include three action figures representing …

HMAF Press Launch

“This Brand is Long Term” Today at RAF Northolt the Ministry of Defence and Character Group held the spectacular Press Launch for HM Armed Forces toys. Behind an ultra tight security cordon deep inside the base Character unveiled a hanger stockpiled with every HMAF release we can expect this year, as well as some that …

Royal Navy Hovercraft

Here’s one you’ve probably not seen anywhere else yet. Character Options HM Armed Forces Royal Navy Hovercraft. This HMAF toy comes fully operational with radio control unit and versatile capability of travelling over both land and water, exactly like the real thing. The craft comes with one HMAF Royal Marines Commando figure and features a …

New HMAF Figures

Two brand new HMAF Figures for 2010 were released today – the RAF Regiment Gunner and the Royal Marines Commando Sniper. Two very welcome and surprising innovations; the Gunner features a removable helmet, and the Sniper features Action Man style swivelling ‘Hawk Eyes’. Regiment Gunner

Arctic Mission

HMAF Arctic Mission is the new theme for HM Armed Forces toys launched at the London Toy Fair 2010. Devised and created in partnership with Her Majesty’s Forces the HMAF Arctic Mission range will include new figures and vehicles specially equipped for cold climate survival missions. The Arctic Mission range includes three vehicles. There’s the …

Talking HMAF Figures

New for 2011 are the HMAF Talking Figures. There’s the Army Talking Infantryman, the Navy Talking Hawk Eyes Commando, and the RAF Talking Police Dog Handler. All three have the new MTP (Multi-Terrain Pattern) camouflage uniform developed by HM Armed Forces for use in the varying terrain of Afghanistan and coming into wider use in …

New HMAF Toys 2011

At the London Toy Fair on January 25th 2011 Character unveiled their new HM Armed Forces toys for 2011. First mention must go to the Army Apache Helicopter. Fully armoured this four-blade, twin-engine attack helicopter comes with a chain gun carried between its main landing gear under the aircraft’s forward fuselage. The superb new HMAF …

Micro Figures

Unveiled at the London Toy Fair, HM Armed Forces Micro Figures and Playsets are a major new extension to the HMAF toy range. HMAF Character Building Micro-Figures and Playsets are marketed by Character under a new ‘Character Building’ line of ‘Collectable, Constructable & Compatible’ lego-inspired toys. The HMAF micro figures stand roughly 2″ tall and …

RAF Merlin Helicopter Set

For the latest updates on the new HMAF Character Building figures and releases, including the RAF Merlin Helicopter set visit the HM Armed Forces Character Building page.

Series 2 HMAF Micro Figures

Series 2 HMAF Micro Figures include several new releases. These include Royal Navy Diver, Royal Navy Submariner Officer, Army Bomb Disposal Officer, Army Guardsman and RAF Regiment Gunner. As with Series 1 they are found in foil blind bags. See the Character Building page.