The whole concept of the new range of HM Armed Forces toys was summed up by Brigadier Mark van der Lande at the HMAF launch yesterday “To promote the image, ethos and reputation of our service personnel”. Contrary to inaccurate weekend press reports there are of course action figures in the line that reflect the …
Category Archives: News
Stand Down Hasbro
He may represent a slightly smaller fighting force but Character Option’s HMAF Royal Marines Commando is not outgunned in the detail department. Since Hasbro stood down their military-style figures in favour of ‘action adventure’ characters a massive gap has opened in the toy market. Step forward British toy company the Character Group. Opening up a …
HMAF Cards
Accompanying the HMAF toys launch are a range of HMAF Collector’s Cards. In total there are nine cards to collect, representing three for each service – Army, Royal Navy & Royal Air Force. The cards, three to a pack, are found as free inserts in a range of publications to publicise the HMAF launch. These …
Royal Navy Hovercraft
Here’s one you’ve probably not seen anywhere else yet. Character Options HM Armed Forces Royal Navy Hovercraft. This HMAF toy comes fully operational with radio control unit and versatile capability of travelling over both land and water, exactly like the real thing. The craft comes with one HMAF Royal Marines Commando figure and features a …
HMAF Mercenary Released
As trailed on this site last month the first HM Armed Forces Mercenary Action Figure has now been released by Character Options. The 10 inch scale Enemy Mercenary Fighter is designed as a combatant for the already released Army, Royal Navy and Royal Air Force HMAF figures. The mercenary figure features a removable helmet including …
New HMAF Figures
Two brand new HMAF Figures for 2010 were released today – the RAF Regiment Gunner and the Royal Marines Commando Sniper. Two very welcome and surprising innovations; the Gunner features a removable helmet, and the Sniper features Action Man style swivelling ‘Hawk Eyes’. Regiment Gunner
Talking HMAF Figures
New for 2011 are the HMAF Talking Figures. There’s the Army Talking Infantryman, the Navy Talking Hawk Eyes Commando, and the RAF Talking Police Dog Handler. All three have the new MTP (Multi-Terrain Pattern) camouflage uniform developed by HM Armed Forces for use in the varying terrain of Afghanistan and coming into wider use in …
New HMAF Toys 2011
At the London Toy Fair on January 25th 2011 Character unveiled their new HM Armed Forces toys for 2011. First mention must go to the Army Apache Helicopter. Fully armoured this four-blade, twin-engine attack helicopter comes with a chain gun carried between its main landing gear under the aircraft’s forward fuselage. The superb new HMAF …
RAF Merlin Helicopter Set
For the latest updates on the new HMAF Character Building figures and releases, including the RAF Merlin Helicopter set visit the HM Armed Forces Character Building page.
HMAF Toys at Toy Fair 2013
The HM Armed Forces toys on display at London Toy Fair 2013 were mostly, with a few exceptions, repaints and reworked variants of toys that Character have already released. Anything new planned for the HMAF Character Building range was held in reserve. The Army Tactical Battle Tank was fielded in a new single desert sand …